at the same time as building lovers has an inclination to need new technology like social media and mobile advertising and marketing and advertising and marketing, it’s smooth to skip the old school tactic of sweepstakes. however why haven’t the ones contests fallen out of style? simply, the technique that have become a country of homemakers into active emblem advocates nonetheless remains a highly powerful marketing approach.
The Golden Age of Contests
the recognition of ‘sweepstakes’ surged inside the 1950s, whilst advertisers positioned that contests lifted sales and helped pressure brand reputation more than conventional marketing campaigns. at some point of this so-referred to as “Contest technology,” brands like Colgate, Dr Pepper, Heinz, sweepstakes software for sale and Quaker Oats all had been capable of leap closer to marketplace dominance thanks in element to those competitions. by means of supplying a fun and smooth manner for consumers – presently essentially housewives – to actively take part with the brand, they drove each earnings and engagement.
Dial cleansing soap became handiest 5 years antique while it launched a sweepstakes try that positioned its call at the lips of each homemaker in the us. In 1954 Dial enticed customers with the promise that they may win an oil properly, that could provide as much as $25,000 in profits each one year. All clients had to do changed into mail in the wrapper from a bar of Dial cleaning soap along with an particular line jingle touting the brand. now not quality did sales of Dial increase, however the corporation also received loose advertising and marketing within the shape of crowdsourced jingles.